THAT DROVE TRANSACTIONS
Smoothly transitioning 50 independent locations over to the ACE hardware network involved more than putting up new branding and signage. Rather, our strategy involved creating a national training team would help bring in a cohesive Lowe’s-branded experience for associates and customers alike. At each of the new store locations, our trainers built trusting relationships with the over 200 associates and worked to make them passionate advocates for the Lowe’s brand. Associates were also trained in new merchandizing techniques – from eye-catching branding and product displays to more implementing more efficient floorplans – that resulted in faster product turnover and increased sales.