OSL provided a full end-to-end branded retail solution for Samsung Experience Stores across Canada. Our strategy involved creating an immersive in-store experience that educated customers on the entire Samsung product lineup, helped take mobile sales to a new level and provided virtual support.
THE OSL CONNECTION
for existing stores
Samsung wanted their Experience Stores to be more than just places where customers “test-drove” products. Instead, the Experience Stores would play a central role in driving Samsung mobile device sales. And with more customers moving to online sales (due in part to pandemic-related restrictions), Samsung needed to support their virtual customers in real-time.
- Full end-to-end retail support, from strategy to staffing
- Creation of eChat team that supported online customers and drove sales
- 95 % of customer questions resolved on the first call
THAT DROVE TRANSACTIONS
As part of our comprehensive strategy for increasing Samsung mobile device sales, we recognized that Samsung’s Experience Stores could be a central hub for customer interactions – and transactions. We then set out to create a custom, turnkey branded retail location. Beyond designing the look, feel and layout of each store to ensure an immersive customer experience, we also added dedicated in-store and eChat retails teams to educate customers on the Samsung product ecosystem as well as provide personalized recommendations and support. OSL provided back-end support for each Experience Store that included improved inventory management, as well as set-up of POS systems and device activation portals. From strategy and concept – through to execution – we were able to create a cohesive Samsung brand experience that boosted customer interaction and instilled confidence in their purchases.