THAT DROVE TRANSACTIONS
As part of our comprehensive strategy for increasing Samsung mobile device sales, we recognized that Samsung’s Experience Stores could be a central hub for customer interactions – and transactions. We then set out to create a custom, turnkey branded retail location. Beyond designing the look, feel and layout of each store to ensure an immersive customer experience, we also added dedicated in-store and eChat retails teams to educate customers on the Samsung product ecosystem as well as provide personalized recommendations and support. OSL provided back-end support for each Experience Store that included improved inventory management, as well as set-up of POS systems and device activation portals. From strategy and concept – through to execution – we were able to create a cohesive Samsung brand experience that boosted customer interaction and instilled confidence in their purchases.